Horacio Cruz was Fund Manager for several Open-end and Closed-end Real Estate Investment Funds, during which the Assets Under Management of all Funds grew from 240 million EUR to 1.4 billion EUR.

Real estate investments included buying and selling income-producing rental properties on all real estate classes (residential, retail, offices, and industrial), as well as developing projects from the land acquisition through the sales process and delivery to the final clients and everything in between.

During this period Horacio Cruz was responsible for managing the real estate portfolio in Portugal, Brazil and USA, and preparing a data room for potential investors including Colony Capital, Lone Star, Blackstone, etc

After moving to the USA to be the CEO of a subsidiary, Horacio Cruz became an investor and entrepreneur, mainly in the USA (Florida) and Portugal (Cascais), as well as Brazil.

Horacio Cruz is also an investor in a Luxembourg based investment firm, Brands ID Capital, with the purpose of managing and administering Branded Real Estate investment vehicles, giving institutional investors and family offices the opportunity to invest in branded real estate projects with some of the most iconic lifestyle brands in the world such as Mercedes-Benz, Armani Casa, Head, Diesel, Swarowski, Rockefeller, Nautica, Wally, among others. Brands ID Capital is currently raising funds for branded real estate projects in New York, Dubai, Spain and Portugal.

Horacio Cruz is also Chief Financial Officer at Benessere Investment Group, a boutique investment firm specializing in SPAC (Special Purpose Acquisition Companies) from its incorporation till its combination with a target, with more than 300 investors for the sponsor and more than 820 potential targets. Benessere Investment Group has already IPO’d three SPACs and is in the process of IPO of its fourth SPAC.

Horacio Cruz is also a shareholder of a European Fund Management Group, Funds, and Capital Solutions, with offices in Madrid, London, Luxembourg, Malta, and Miami. Currently with over 400 million euros of Assets Under Management in alternative investments throughout the world.

Horacio Cruz is also managing partner of an independent consulting firm, Black Lions Global Partners, focused on ESG real estate projects in developing countries, partnering with governments and private companies around the world to build new, sustainable smart cities and communities as well as infrastructures. Some ongoing projects include Puerto Morelos in Mexico, the Dominican Republic, and the Democratic Republic of the Congo.

Weston Capital is partnering with Appex World, a Brazilian development entity, to jointly invest and develop branded real estate projects in South America, mainly in Brazil, bringing its experience and track record to South America’s market.

Horacio Cruz is also a partner on a cryptocurrency exchange (BREH token) and platform provider (BRE Holding) that will create a stable and liquid base with a loyalty program that will motivate BREH token owners to hold their tokens for longer periods of time, in a market that is expected to grow from 1.9 trillion USD in 2020 to 4.8 trillion USD by 2025 with a CAGR of more than 70% in this period. The private pre-sale offering is expected to start on Q1 2022, with public sale expected on Q2 2022.

Since 2017 Horacio Cruz is also a private lender on a revolving Line of Credit with Vehicle Solutions Corp, an auto finance lending firm based out of Miami, Florida, and with offices in Dallas, Texas.